Super Sprowtz: Marrying Arts and Nutrition Education To Inspire Children To Eat More Vegetables

摘要

Super Sprowtz was born out of a children's menu I designed for Slice, an organic pizzeria that my twin sister Miki and I opened in 2005 in New York City. As health fanatics and daily witnesses to the growing obesity epidemic, we were eager and motivated to make a difference-one healthy, unprocessed pizza at a time. As the creative director at Slice, I designed all of the menus and materials for the restaurant. One of the menus featured fun superhero vegetable characters with "super powers." Each vegetable character had a super power that was directly related to its nutritional benefit (Colby Carrot had Super Sight as carrots are high in vitamin A, a necessary nutrient for good vision, and Erica Eggplant was Super Smart because eggplants have nasunin, a phytonutrient known to combat free radicals). I sat with dozens of children coloring in menus and watching them excitedly ask for vegetables to put on their pizzas so they too could get super powers-much to their parent's (and my) amazement!