RETURNING WITH A VENGEANCE: Yanmar reintroduces vertical shaft V-twin to North American markets; horizontal shaft to follow, both assembled in Georgia

摘要

It is not uncommon for products to occasionally be "reintroduced" to a market. In some cases, such reintro-ductions are cosmetic, little more than marketing "do-overs," with nothing really changed from the initial debut. But when Yanmar America Corp. recently announced the reintroduction of its V-twin diesel to the North American markets, it quickly became obvious that more than just the name had changed. In fact, while some things have remained essentially unchanged since the 2V78 diesel was introduced in mid-1997 - the bore and stroke remain the same, as does the displacement and the 80° vee configuration - this latest generation of the product is, in many ways, a whole new animal.