MTU Sees Africa As A Rising Star: Company has strong foothold in 'diverse' continent

摘要

"The first thing to understand about Africa is that it is a diverse landscape comprising 54 countries," said Alan Rees, head of MTU South Africa, about the complex approach required for doing business across the African continent. "Many borders are not representative of the cultural and tribal geography. "It is critical to have a local partner that shares our values system in each country or area. MTU brings the product knowledge, technology and expertise and the local partner brings local knowledge, relationships and cultural savvy. This combination is required to be successful, particularly in Africa."