Storytelling as a Critical Success Factor in Design Processes and Outcomes

摘要

In many organizations, storytelling is an untapped design management resource. Craig DeLarge, with colleagues George Allen, Phil Cole, and Janet Carlson, define the nature of this tool and explain how it can be used to refine strategy, build cultural awareness, promote teamwork, convey lessons learned, and strengthen communications. Their analysis concludes with a compendium of tips for effectively exploiting this device.