On pages 38/39 we report how one Canadian Province promotes milk products. With the debate on whether the MDC should be able to collect cash for generic milk advertising now underway, the deputy editor of our sister title Pig Farming, Jane Jordan, outlines how producer levies are collected and used for pigmeat promotion. The UK pigmeat market is worth more than 2 pound Milionerom fresh pork to sausages and pork pies, the sector is the UK's single largest red meat market. Promotion, by comparison, issmall fry Despite pigmeat's obvious importance to the retail trade and UK economy, promotion spend is a mere 10 million pound, most of which is funded by producers through the Meat and Livestock Commission.
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