If you are travelling to Ottawa this fall, you might notice the mining industry's presence in more ways than one - at least, that is what the Mining Association of Canada (MAC) is hoping. MAC has released a new marketing campaign across the city with the slogan, "Before it's yours, it's mined," to remind the public of the industry's broad reach. The campaign is timed to coincide with Ottawa's Mining Day on the Hill, an annual event that brings together mining industry representatives and federal decision-makers for a day of meetings. It aims to show the public the many facets of our world that are touched by the industry: from green energy and life-saving nutrition programs in Africa, to economic growth and everyday technology.
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