Men's Hair Care Sales See Healthy Growth

摘要

While the number of hair care products targeted at men has seen a sharp decline in the past year, research from Mintel has found the men's hair care market is still continuing to grow. Specifically, the number of hair care launches aimed at men declined by 46% between 2013 and 2014 alone, with male-specific launches making up just 3% of new launches in the total category in 2014. However, sales of hair care products for men still grew from ￡59 million in 2013 to a predicted ￡60 million in 2014. This healthy growth is expected to continue with value sales predicted to rise to ￡68 million in 2019.