Anyone watching television this spring is likely to see an unusual advert—part of a series by Scotts. In addition to products such as Miracle-Gro fertiliser, the firm will be using its 6m campaign to promote the virtues of its composts. Growing mediahave always made an limportant contribution to garden retail sales. They have traditionally been sold cheaply in large bags, stacked up on pallets in open yards. Now a great deal more thought is going into the category. New products are being developedand retailers and manufacturers are looking at more exciting ways of selling.
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