The colour of wine

摘要

Recently I came across an article by a group from New Zealand that describes the effect of wine colour on the perception of aroma (Parr et at:, Journal of Wine Research, 2003,14, 79-101). In this study, 'wine experts' and 'social drinkers' were presented with a white wine as well as the same wine that had been coloured red. The wine experts' assessments of the red-coloured white wine were more reLiable when the wine was presented in opaque rather than clear glass. That is, it seems that if the colour can be seen, the brain gets confused. It was also obvious from the study that the sociaL drinkers were very confused.