There is a pervasive trend in business today, described by many as the tyranny of success, in which successful organizations face considerable difficulty in maintaining their strength - and their innovative edge - in the face of changing markets, technologies, and consumer demand. It is a worldwide dilemma. The very factors that lead to a firm's success can also play a significant role in its demise. The leadership, vision, strategic focus, valued competencies, structures, policies, rewards, and corporate culture that were all so critical in building the company's growth and competitive advantage during one period can become its Achilles heel as technological and market conditions change over time.
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