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Obesity in the New Media: A Content Analysis of Obesity Videos on YouTube

机译:新媒体中的肥胖症:YouTube肥胖症视频的内容分析

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摘要

This study examines (1) how the topics of obesity are framed and (2) how obese persons are portrayed on YouTube video clips. The analysis of 417 obesity videos revealed that a newer medium like YouTube, similar to traditional media, appeared to assign responsibility and solutions for obesity mainly to individuals and their behaviors, although there was a tendency that some video categories have started to show other causal claims or solutions. However, due to the prevailing emphasis on personal causes and solutions, numerous YouTube videos had a theme of weight-based teasing, or showed obese persons engaging in stereotypical eating behaviors. We discuss a potential impact of YouTube videos on shaping viewers' perceptions about obesity and further reinforcing stigmatization of obese persons.
机译:这项研究研究了(1)肥胖主题是如何构成的,以及(2)YouTube视频剪辑上肥胖者的形象。对417个肥胖视频的分析表明,像YouTube这样的新型媒体,类似于传统媒体,似乎主要将肥胖和肥胖的责任和解决方案分配给个人及其行为,尽管有些视频类别已开始显示其他因果关系或解决方案。但是,由于人们普遍偏重于个人原因和解决方案,因此许多YouTube视频的主题都是基于体重的戏弄,或者表明肥胖者从事定型饮食行为。我们讨论了YouTube视频对塑造观众对肥胖症的看法并进一步加强肥胖者的污名化的潜在影响。

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