An Empirical Study on Relationship of Need for Cognition, Attitudes, and Intention before Installation of Corporate E-learning Programs in Taiwan

摘要

It's known that business employees take the largest share of e-learning users. This figure highlights businesses' attempt to deliver their core competencies through low-cost, convenient, and flexible e-learning mechanisms. However, while numerous previous studies have focused on the use of some corporate e-learning programs (CELP), little is known about the users' pre-installation reactions to CELP. This study focused on investigation into an international accounting firm's CELP in the pre-installation phase. The relationship among users' need for cognition (NFC), attitudes towards corporate e-learning (ATT) and intentions for the use of corporate e-learning (INT) was explored. Findings of this study can illuminate that users' NFC relates positively to the users' ATT,' and users' ATT relates positively to the users' INT.