Strong retail brands open new doors

摘要

A s Charles Darwin wrote in Origin of the Species, "It is not the strongest that survive, nor is it the most intelligent, but the one most adaptive to change." Arguably, branding today is the essence of survival in modern day businesses. Brandingprotects products from margin erosion and creates customer loyalty. So then why is it that poultry meat and egg producers continue to produce and sell the same traditional way, even though the marketplace has evolved?