strategic alignment in a fish hatcher: the formula for sustainable success

摘要

What is strategic alignment in a fish hatchery and how important is it? How can tools such as the Balanced Scorecard be used to translate the business' vision and strategy into actions that will lead to successful performance, better customer satisfaction and make staff understand why they are there! Below we will see that an aligned hatchery is more than just a well-coordinated business, but is a business that will succeed through producing exactly what customers want and through being able to continuously monitor and improve the way it wdrks in order to stay in track of its global strategy.