Chevy sees different buyers for Spark, Sonic

摘要

DETROIT - The Chevrolet Spark and Sonic should not cannibalize one another's sale, because the two cars, while similar, are targeting two different demographics, General Motors officials say. The A-segment Spark, designed to easily maneuver in congested cities, is oriented toward a younger, more-urban buyer than the larger B-segment Sonic, says Chris Perry, vice president-Chevrolet marketing. "(The) Sonic has an older buyer," Perry says at a Spark media backgrounder here. Spark sales initially are relegated to 18 metropolitan markets, including Detroit, while the Sonic is sold nationwide.