Go for the halos: enough with the roadsters-let's see something new

摘要

A "halo car" is something special, a "Gee whiz, did you see that go by? What was it?" kind of car.Actually, it should be more than an attention getter. My friend, Fred Mackerodt (whom I think is one of the best car marketing guys around) says: "You can drop your drawers in the middle of 42nd Street and attract attention. The halo car should set orreinforce the image you are building. It should define or sharpen the focus of what you are supposed to be."