MADRID SYSTEM MARKING A MILLION

摘要

In late May, the international trademark system passed a milestone in its 118 year history with the registration of the millionth mark by Austrian eco company Grune Erde pointing to the enduring relevance and value of trademarks to businesses in all fields of commerce.For Grune Erde the Madrid System was "an easy and fast way" to reach all those countries in which it sought to register its trademark, "in one step... and at a relatively low cost."