Jotun Paints announced the launch of its second Inspiration Centre in Dubai, located on a 135 m~2 area behind Mazaya Centre on Sheikh Zayed Road. The new Centre's strategic location at the heart of Dubai's business district is a move to improve customer satisfaction and boost market penetration in the UAE, where the paint market is estimated to be worth AED 630 million. Jotun brings in the concept of Do-It-Yourself in the Middle East, which is a common concept in mature markets like Europe and the USA.
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