'Fish where the fish are!' An Analysis of the 2015 WQA Study of Consumers' Opinions and Perceptions Regarding Water Quality

摘要

At last April's WQA Convention in Las Vegas, past President and multi-market dealer C.R. Hall introduced a slide presentation of the 2015 Consumer Study on Water Quality with some powerful and pertinent words of advice for dealers: "Fish where the fish are" While water treatment dealers rightfully pride themselves in knowing their local customers' wants and needs, this latest in the series of two- year national studies sponsored by WQA affords dealer members a more global perspective on what drives consumers to purchase home water treatment.