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Buying chicken for Yum!

机译:为百胜买鸡!

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摘要

Multibranding and chicken are at the heart of the Yum! Brands strategy for KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W All American Foods. Yum! Brands is the largest quick service restaurant company in the world in the number of restaurantunits, at nearly 33,000, and has sales approaching 25 billion dollar. Six restaurant concepts make up Yum Brands--KFC, Pizza Hut, Taco Bell, Long John Silver's, A&W All American Foods and Pasta Bravo. With the exception of newly acquired Pasta Bravo, each of the restaurant concepts is the largest in its business segment of the foodservice industry. The responsibility for buying chicken for Yum rests with the largest single entity purchaser of chicken in the world, Unified Food Service Purchasing Coop (UFPC), which is based in Louisville, Ky. Bob Lewis, the cooperative's senior director of purchasing, provided insight into Yum's chicken purchasing program, when he spoke at the Urner Barry Executive Conference in Las Vegas.
机译:多品牌和鸡肉是百胜的核心!肯德基,必胜客,Taco Bell,Long John Silver's和A&W All American Foods的品牌策略。好吃品牌是在餐厅单位数量上世界上最大的快餐店公司,近33,000,销售额接近250亿美元。百胜餐饮品牌由六个餐厅概念组成-肯德基(KFC),必胜客(Pizza Hut),塔可钟(Taco Bell),长约翰·西尔维斯(Long John Silver's),A&W All American Foods和Pasta Bravo。除了新收购的Pasta Bravo外,每种餐厅概念都是其餐饮服务行业最大的概念。为百胜集团购买鸡肉的责任在于世界上最大的单一实体鸡肉采购商,总部位于肯塔基州路易斯维尔的统一食品服务采购合作社(UFPC)。合作社的高级采购总监鲍勃·刘易斯(Bob Lewis)提供了深入了解当百胜在拉斯维加斯的Urner Barry执行会议上讲话时,他的鸡肉采购计划就开始了。

著录项

  • 来源
    《WATT Poultry USA》 |2003年第11期|共5页
  • 作者

    Gary Thornton;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 TS25;
  • 关键词

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