Daring to be Different: Creative marketing creates growth in slow economy

摘要

It would be easy in this rough economy to hunker down and ride out the storm by cutting costs and hoping for the best, but for Make a Difference Landscaping in southern New Hampshire, that approach just doesn't fit. Instead, the five-year-old companyis opting to do more of what has proven successful in the past: sales, marketing and promotion. "We're in the worst economy since the Great Depression, but we're still hoping to grow our business," says Nai-than Couse, owner of Make a Difference Landscaping (www.makeadifferen celandscaping.com), based in Lee, N.H. So far, things are going well, with sales up 30 percent this year. This success has been accomplished in a number of different, innovative ways.