Don't blend in with your fellow veterinarians— stand out and give clients a reason to come to you. Recent studies have revealed there's no shortage of veteri-narians these days. So in the midst of a surplus of veterinary care, how does one stand outand distinguish his or her services from those of others? My solution: Develop a niche practice. Don't try to be all things to all people in today's ultra-competitive, cost-conscious environment. Target a specific population of clients or patients, identify their needs, and address those needs more competently than any-one else. Could you answer a need in your area for a veterinarian who does house calls or who focuses on a specialty such as ophthalmology, behavior counseling, or holistic medicine?
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