Adding value: manufacturers and distributors

摘要

As global manufacturers seek to expand their business, one of their biggest challenges is to decide how to market their products in different parts of the world. A key part of this is their ability to understand industrial sectors in other countries and continents and to find the best ways to communicate with customers. The question for the manufacturer is where best these processes can be performed and by whom. This article addresses the pros and cons of using employed staff or to utilising third parties such as local agents or distributors.