MAN/Volkswagen management tackle market crisis head-on with budget truck options

摘要

The significant fall in truck demand in Brazil, has led MAN Latin America Ltda of Resende, Rio de Janeiro State to develop and introduce to the market a number of modified models across its entire truck range to make them more cost competitive and affordable. Ricardo Alouche, vice president of marketing, sales and after-sales manufacturer said the main changes were to simplify the products offered to best fit its prices to customer needs. He said: "We had some specifications that customers do not want to pay extra for, such as air suspension for example. What we are doing is adapting some models to this lower spec demand." Roberto Cortes, president for Latin America of MAN Latin America, added: "These releases represent all our quick response to the crisis, offering products best suited to the economic climate and the economic conditions of the customers. It's not just a matter of offering the lowest price, but the best solution for competitive value." He stated the models were focused on the volume segments: "We needed to do more than what we've been doing, as customer needs change over time."