Pirelli UK Promotes Truck Tyre Business: 'Armani of the tyre business' launches B2Fleet online management system

摘要

The role of introducing Pirelli's "Truck Tyres in Revolution" slogan fell to UK managing director, Dominic Sandivasci. "When you think of Pirelli, truck tyres is not the first image that comes to mind. That's about to change," he explained. Why now? "Because we're ready," comes the reply. According to Sandivasci the company known as the "Giorgio Armani of the tyre industry" is now poised to attack the truck replacement market and go for growth. In short the Italian manufacturer is looking for "ways of working that go beyond existing partnerships." And this basically means rejuvenating its position in the truck tyre market. One way the company is seeking to achieve this is by transferring the success of its Pirelli driver scheme into the truck arena, while another is the launching a new online tyre management system - B2Fleet.