Federal launches latest winter line: We're ready for the label, says Jamie Ma

摘要

IT'S ALWAYS REFRESHING to speak with Jamie Ma. The CEO and president of Federal Corporation abounds with enthusiasm for his company's products and the tyre industry in general, and this certainly proved the case when he was on hand at Reifen 2012 to launch Federal's latest winter tyre, the Himalaya Iceo. "This year the Himalaya Iceo will be a big hit," he declared before explaining the tyre's pertinent features.