To Market, To Market With Dental Services:Learn more about how to sell this all-important aspect of veterinary medicine

摘要

Veterinarians across the countryare (or at least should be) looking for ways to market February's National Dental Health Month. It's clear that the need for dental care exists in many pets.According to Stephen Juriga, DVM, DAVDC, 70-80% of dogs and cats have periodontal disease, 50% of cats have tooth resorptive lesions and 24% of dogs have tooth fractures.The question is how to encourage clients to bring the animal in for examination and encourage compliance. Client education and communication are key factors in that process.