STOP GUESSING, START KNOWING, ARE YOUR MARKETING DOLLARS WASTED?

摘要

I asked a tire shop owner the other day, what I thought was a very broad question: how have you grown your business? I was expecting the answer to be about something like values or hard work. I was expecting sort of a long answer about what it takes to succeed and how to build something successful from the ground up. I was expecting to be inspired. His answer wasn't inspiring, it was real-world. It was practical. His answer: marketing. That's all. One word. His answer wasn't undefined or deep or philosophical; it was accurate. He doesn't have time for philosophy. He has to worry about every dime he spends.