China Tobacco Jiangxi Industrial Co., Ltd. — the operator of the tobacco industry in east Chinas jiangxi Province — is striving to make its leading cigarette brand, Jinsheng, more competitive by significantly improving the appearance and flavor andmaking them more marketable.So far in 2016 — the first year of China's 13th Five-Year Plan for National Socioeconomic Development — the central government of China and all industries in the country attach great importance to innovation. In his government work report delivered atan annual session of the National People's Congress in March, Chinese Premier Li Keqiang said that innovation was the primary driving force leading development, which must be in the core of the entire national socioeconomic development, and that the strategy for innovation-driven development must be carried out in an in-depth way.
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