The first computer-controlled rheometers began to be used in industrial laboratories in the mid-1980's. Since then, test methods and control and analysis options have developed and improved rapidly. To organise and clarify the ever-growing mountain of information, Anton Paar Germany, and previously, Physico Messtechnik, have offered basic seminars on rheology. During the 'European Coatings Show' in Nuremberg in April 1999, the organiser and publishing director, Dr Lother Vincentz, suggested expanding these notes into a comprehensive book on applied rheology. The first two editions, published in 2002 and 2006, sold out rapidly. A significant number of recent developments have been incorporated into this 3rd, revised, edition. The author acknowledges the help he has received from some 25 rheology experts in enlarging and improving this book. The excellent translation of the original German text into English was done by Sarah Knights.
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