CLEVELAND 2016: Final Plenary Session

摘要

In the final plenary session, Mr Michael Venturini (of Sun Chemical) spoke about the economics of "green chemistry". He began by saying that product innovation drives market demand in balancing the profit/demand equation. In his presentation, he went on to describe several real-world examples, including: encouraging a corporate culture of sustainability and resource development; the use of renewable resources; enabling technologies; the development of an acrylic resin providing adhesion to polypropylene (thus facilitating plastic recycling); and the use of cost-effective aluminium pelletised pigments in water-based paints. But he concluded his remarks by emphasising that making a product "eco-friendly" is not a "magic bullet solution." The key criteria will always be function, performance and price.