Want to build a powerful brand? Don't forget core values while'reinventingy it

摘要

Reinvention keeps your brand healthy,but so do strong core values.That was a recurrent theme at the recent Assciation of National Advertisers(ANA)Brand Innovation Forum in New York,where Bob Liodice,ANA president/CEO,cited a marketing accountability study from the organization that suggests long-term brand factors affect up to 80 prcent of a brand's current-year sales.