Build trust—beat negative stereotypes

摘要

There's a widely held suspicion among motorists that automotive repair facilities sell unneeded work. Consequently, the No. 1 job for tire dealers and service shop operators should be dispelling this disruptive stereotype. This theme is hardly new, but it's always timely. During the years I've been writing this column, I have discussed it several times, several ways. Over the last 10 years, consider how many auto service conferences feature seminars on professionalism—those best practices for dispelling negative impressions of this business.