New research on shoppers' buy-in of environmentally friendly packaging shows consumer willingness, but strong confusion over claims, GreenerPackage.com reports. In the most recent research conducted by Perception Research Services, shoppers demonstrated that they are interested in choosing environmentally friendly packaging. Significantly more shoppers stated they would like to choose environmentally friendly packaging compared to 2010 (36 percent vs. 28 percent), with fully half still willing to pay more (despite the economy). This is especially true of younger (under 40) shoppers. Over half (59 percent) of the sample stated that seeing environmental claims on packaging positively impacts their behavior to either buy more of the brands they usually do, or switch to others.
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机译：据GreenerPackage.com报道，有关购物者购买环保包装的最新研究表明，消费者愿意购买，但对声称的要求却感到困惑。在Perception Research Services进行的最新研究中，购物者表明他们对选择环保包装感兴趣。与2010年相比，有更多的购物者表示他们愿意选择环保包装（36％比28％），其中有一半的消费者仍然愿意支付更多（尽管经济）。对于年轻的（40岁以下）购物者来说尤其如此。超过一半（59％）的样本表明，看到包装上的环保声明会对他们的行为产生积极影响，他们要么购买更多通常使用的品牌，要么转向其他品牌。
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