Planning your next advert? Why PR could work better

摘要

Public relations has many benefits - and when you are aiming to raise the profile of your practice by reaching as many existing and potential clients as quickly and as inexpensively as possible, it can be the best solution. MOST PRACTICE OWNERS have advertising budgets they think they are using strategically by booking adverts that are "guaranteed" to generate results. It might be wise to think again - especially if that is your sole strategy.