California Suit Challenges Unilever On Naturalness Of TRESemme Line

摘要

Unilever PLC's argument that reasonable consumers know cosmetics are manufactured and therefore not completely natural-that there are neither "shampoo trees" nor "conditioner streams"-failed to convince a California district court judge, who has denied the bulk of the firm's motion to dismiss a consumer suit alleging deception. The case, which seeks class-action certification, centers on labeling and marketing for Unilever's TRESemme Naturals line, consisting of shampoo and conditioners that retail online for around $5 each.