Beauty Execs Discuss Optimizing Bets In 'High-Stakes' Digital Marketing

摘要

With so much ballyhoo around digital marketing, speakers at Cosmoprof North America got down to the nitty-gritty, discussing what beauty companies can do - and do without - in their online marketing to engage target consumers and make the most of their investments. Presenting in a July 15 session on creating a successful online strategy, Herschel Thompson, VP of marketing at YouBeauty, encouraged firms to think like a consumer when building their web presence and larger marketing plan. YouBeauty.com is a website created by cardiothoracic surgeon and TV personality Dr. Mehmet Oz and anesthesiologist/internist Michael Roizen, chief wellness officer at the Cleveland Clinic, who together authored the bestselling "YOU" series of personal health books.