Clinique Leads Way In Digital Marketing; Beauty Industry Lags Overall

摘要

The Estee Lauder Company's Clinique unit has most effectively tapped the power of digital marketing, according to the L2 Digital IQ index, which ranks the efforts of 40 beauty and skin-care brands. From its customized, user-friendly website to its regionally targeted Facebook page, "Clinique cleans up online," L2 states in its "Beauty & Skincare" report, findings from which were released Nov. 23.