Biodiversity awareness is high in South Korea according to survey results from the Union for Ethical BioTrade's consumer awareness survey, the Biodiversity Barometer. According to the recent survey, conducted with support from Amorepacific Corp., 73% of 1,000 respondents polled had heard of the term 'biodiversity' and 47% could correctly define it. Of those surveyed, 85% would like to be better informed about how companies source natural ingredients, according to the organization.
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