Elizabeth Arden is modernizing its namesake cosmetics and fragrance brand to better position the range for international growth, the New York-based company announces.The initiative is expected to accelerate organic sales of the brand in foreign markets, but particularly in Asia, Western Europe and Latin America, President and CEO E. Scott Beat-tie writes in a letter to shareholders included in the firm's 2011 annual report.The effort, which will include contemporary packaging and a tighter SKU assortment, will be executed first in "key accounts" in North America and Europe in 2012, followed by other accounts and a global rollout in 2013, Beattie says.
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机译：这家总部位于纽约的公司宣布，伊丽莎白·雅顿（Elizabeth Arden）正在对其同名的化妆品和香水品牌进行现代化改造，以更好地定位其国际增长范围。该举措有望加速该品牌在国外市场（尤其是在亚洲，西欧和拉美地区总裁兼首席执行官E. Scott Beat-tie在致公司2011年年度报告的股东的信中写道。这项工作将首先在墨西哥的“主要客户”中执行，其中包括采用现代包装和更严格的SKU分类。 Beattie说，2012年在北美和欧洲，其次是其他账户，2013年在全球推出。
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