NPA Unveils First U.S. Standard For Natural Personal Care; Criteria Will Evolve

摘要

Products formulated with 95 percent "truly natural" ingredients that pose no suspected human health risks can apply to be certified "natural" under the Natural Products Association's newly released standard and certification program. The initiative, launched May 1, is intended to help consumers distinguish between products manufactured according to "rigorous criteria" versus items for which "the only thing natural about them [is] the flower on the label," as suggested during a same-day press event by Brenda Brock, CEO of Farmaesthetics.