Procter & Gamble is test marketing "guy aisles" in stores throughout the U.S. and abroad in an effort to capture sales otherwise lost to men turned off by traditional beauty displays, according to Vice Chair of Global Beauty and Grooming Ed Shirley. "Guys don't like to shop, and they certainly don't like to shop in female sections of the store," Shirley said during a Sept. 8 presentation at the Barclay Capital Back-To-School Consumer Conference.
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