Unilever's Futuristic Degree Men Ads May Be History;NAD Sides With Dial

摘要

The National Advertising Division has left Unilever considerably less to work with after dismantling a series of futuristic ads either directly or implicitly comparing the company's Degree Men Absolute Protection with Right Guard Sport.The Dial Corporation,maker of the competing antiperspirant,brought its challenge to NAD based on combinations of superiority and disparaging claims in Unilever's television commercials.