As Fight For Shelf Space Escalates, Brands Must Be Flexible - Rite Aid Exec

摘要

Marketers who aggressively support their brands in-store and show willingness to work closely with retailers are more likely to hold their ground as private-label sales grow and competition for shelf space increases. That was Rite Aid Health & Beauty VP Bill Bergin's message at a "Meet the Retailer" session of the National Association of Chain Drug Stores Marketplace trade show in Boston June 29.