In a recent article in The Pharmaceutical Journal,Jill Jesson clearly described mystery shopping's bad reputation in pharmacy practice research in the UK.1 She noted that such methods are widely used in business.Two other areas where mystery shopping has made an important contribution are assessments of the quality of health services in developing countries2 and research on discrimination in the US.The key advantage of mystery shopping is that it is able to measure the quality of services provided(according to pre-set criteria),rather than the knowledge or attitudes of providers,or their self-reported behaviour.There may be no consistent relationship between providers' knowledge and their behaviour described by mystery shoppers.
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机译：吉尔·杰森（Jill Jesson）在《 The Pharmaceutical Journal》最近的一篇文章中清楚地描述了神秘购物在英国药学实践研究中的不良声誉。1她指出，这种方法在商业中得到了广泛使用。神秘购物做出了重要贡献的另外两个领域是评估发展中国家的卫生服务质量2和美国的歧视研究。神秘购物的主要优势在于，它能够根据预先设定的标准衡量提供的服务质量，而不是知识或态度提供商或他们的自我报告的行为。提供商的知识与神秘购物者描述的行为之间可能没有一致的关系。
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