Planters' Loyalty and Retention Strategy in the Planting Industry

摘要

Employee loyalty is defined as the extent to which the personnel are faithful to the organisation, having feelings of bonding, care responsibility and devotion towards it. A planter's loyalty is something which cannot be bought but is an intangible asset which needs to be earned through a mutual employee-employer understanding. Planters' loyalty in the plantation industry is a great concern and termed as "rolling stones who gather no moss" and were never looked up since the early days.