Nerolac Paints to tap potential in rural market

摘要

With the rural sector contributing only about 10 per cent of the overall paints market,Nerolac Paints is gearing up to make inroads into the rural market in a major way.The company will focus on Maharashtra,Gujarat and Madhya Pradesh (MP),as it has,through a study,found out that the rural population in each of these three states has a sizeable disposable income.