Standards…the real thing for Coca-Cola

摘要

The dynamics and complexities of maintaining the iconic Coca-Cola product and brand involves extensive behind-the-scenes management. When Dr John Styth Pemberton first created a refreshing cordial drink in 1886, he could scarcely have predicted that, over the next 100 years or so, its name and the flowing script that spells it out would become among the most recognised in the world. Nor could he have envisaged the enormous complexity and attention to detail that enables his original creation, Coca-Cola, and the 300-plus soft drinks now produced under its brand, to be consumed world-wide at a staggering 10,450 drinks per second, per day.