Pick a Peck of Practitioners Assembling the I.D. 40 is a lot easier than it used to be

摘要

In 1993, I.D. introduced "an insider's guide to America's leading design innovators," which became an annual event known as the "I.D. 40." Forty eminences, from the aviation pioneer Paul MacCready (his company was called Aero-Vironments, so he led off the list) to the Los Angeles-based graphic designer Lorraine Wild, were honored in a string of short essays that stretched across the feature well. The point, said the editors, was to celebrate personalities, not just products and technologies, which had been I.D.'s lifeblood ever since it was launched in 1954 as Industrial Design: "[These are] the people," the editors wrote, "who make things happen, have the courage to take risks, enrich the profession with fresh ideas and possibilities or who just do what they do exceptionally well."