Going Viral: Marketing Your RIM Program to Drive Culture Change

Andrew Altepeter

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Going Viral: Marketing Your RIM Program to Drive Culture Change

机译：病毒式传播：营销您的RIM程序以推动文化变革

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Just because this content is work related, it does not have to be boring and unemotional. Warn users of the real dangers of bad information management and remind them of the positive effects when it is managed well. Or, just make them laugh (while staying on topic, of course).

机译：仅仅因为此内容与工作相关，它就不必无聊和单调。警告用户不良信息管理的真正危险，并提醒他们，如果管理得当，将会带来积极的影响。或者，只是让他们笑（当然，要保持话题）。

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《The information management journal》 |2016年第1期|共4页
作者
Andrew Altepeter;
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原文格式 PDF
正文语种 eng
中图分类自动信息理论;
关键词
real; managed; positive;

机译：真实的;管理的;积极的;

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1. Going Viral: Marketing Your RIM Program to Drive Culture Change [J] . Andrew Altepeter The information management journal . 2016,第1期

机译：病毒式传播：营销您的RIM程序以推动文化变革
2. Religious Congregations and Health Information Diffusion: Implications for Viral Marketing and Peer Referral Programs [J] . Brian G. Southwell Journal of Applied Communication Research . 2011,第4期

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4. Viral Marketing and Its Application in Enterprise Drive Operation [C] . Wang Li, Zhang Liang-Jie, Li Ning, IEEE World Congress on Services . 2013

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Going Viral: Marketing Your RIM Program to Drive Culture Change

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